Seth Godin, Guru
I think we’ve been tricked by the veneer of lucky people on the top of the heap. We see the folks who manage to skate by, or who get so much more than we think they deserve, and it’s easy to forget that:
a. these guys are the exceptions
b. there’s nothing you can do about it anyway.
And that’s the key to the paradox of effort: While luck may be more appealing than effort, you don’t get to choose luck. Effort, on the other hand, is totally available, all the time.
Effort is a choice, at least make it on purpose